Universal Plus : From Notebooks to Real-Time CRM: How a Raipur Tiles Retailer Cut Quote Time by 2 Days!

A leading tiles retailer in Raipur was managing walk-in customer details manually in notebooks. There was no systematic follow-up process, so potential leads often went cold. Quotations took 2–3 days to prepare, causing delays that frustrated customers and lost sales. Meanwhile, dead stock was piling up in the warehouse without any visibility, tying up working capital. The owner had no daily overview of showroom performance, making it impossible to track conversion rates or inventory health. The lack of a digital system meant the team could not respond quickly to customer inquiries, and sales opportunities were slipping away every day.

We deployed a Showroom Management CRM tailored for tiles experience centers. The system digitized walk-in capture with a simple tablet-based form at the entrance, recording customer details, preferences, and contact info instantly. A live catalogue with real-time stock levels was integrated, so sales reps could show available products and check inventory on the spot. Same-day quotes were generated and sent via WhatsApp, eliminating the 2–3 day wait. Automated follow-up reminders were set for each lead, ensuring no customer was forgotten. The owner received a daily WhatsApp summary of walk-ins, conversions, and stock alerts. Dead stock was identified by flagging items with zero movement for 90+ days, allowing the team to run targeted clearance campaigns.

Quote turnaround time dropped from 2 days to same-day delivery. Follow-up conversion rates improved by 30% as no lead was left unattended. Dead stock worth approximately ₹6 lakh was identified and cleared through promotional offers. The owner now gets a daily WhatsApp summary, giving full visibility into showroom performance without needing to visit the store.