← Industries Automobile · Dealer & Service

VIN, bay, parts, claim — one thread.

An automobile dealership runs four parallel businesses: new vehicle, used, service, and parts. Each one has its own data — and each one breaks at the seam between them. We sew the seam.

Process from showroom to service-bay. Perfection at VIN, bay schedule and OEM claim. Productivity: warranty cash recovers faster, technician time visible, customer-life value rises.

VIN ...8K2 · 10K Service
BayBay 314:00
TechnicianRaviETA 90 min
Parts4 of 5brake-pad backorder
Last visit5K Service4 mo ago
OEM warranty · CL-118
VehicleVIN ...3F1
Defectsteering rack
Claim value₹42,800
StatusOEM portal: filed
Today’s reality

Five frictions in every dealership.

VIN-linked history broken

Customer brings a vehicle. Last service was at branch B. Records there. Technician here re-diagnoses what was already diagnosed. Trust erodes.

Service-bay capacity invisible

Appointment is booked. Bay is double-booked. Technician is on leave. Customer waits two hours. Loses the customer to next service-cycle competitor.

Parts BIN drift

Fast-moving parts in slow BINs. Substitute part not flagged. Backorder communication is verbal. Repair sits.

OEM warranty recovery lag

Claim filed late, file rejected, photo missing, fitment-record absent. Warranty cash sits 60–120 days at OEM end.

Customer life-cycle gap

Sale done. Anniversary message goes nowhere. Next-service reminder goes to ex-owner. Repeat-buy intent dies in noise.

Insurance and finance

Loan disbursement, RC, insurance, hypothecation — multiple touchpoints, single customer waiting at delivery counter.

Where productivity leaks

Three systems for one customer-life cycle.

ERPOperational core

VIN, bay, parts, OEM claim.

VIN / chassis master with service history, bay schedule + technician calendar, parts BIN with fast / slow movers, OEM claim file generation.

CRMCustomer memory

Lead, test-drive, anniversary, refer.

Showroom lead, test-drive booking, conversion analytics, anniversary outreach, service-due reminder, referral program.

HelpdeskClosure layer

Complaint, escalation, OEM sync.

Customer complaint with VIN context, escalation to service manager, sync to OEM portal, satisfaction survey post-service.

What we configure

Eight modules. Tied to the four businesses inside one dealership.

VIN / chassis master

  • Lifetime service history per VIN
  • Defect history with root-cause tag
  • Owner change with KYC
  • Last-known-good odometer

Service-bay scheduling

  • Bay + technician + skill calendar
  • Customer self-booking with slot availability
  • Walk-in bay re-allocation
  • Service-package pricing

Parts inventory

  • BIN with ABC analysis and re-order point
  • Substitute and superseded part chain
  • Backorder workflow with customer ETA
  • OEM-side stock visibility where available

OEM warranty & claim

  • Defect → claim file with photo / fitment / part trace
  • OEM portal upload (where API permits)
  • Claim ageing and recovery report
  • Disputed-claim re-submission workflow

Insurance & finance

  • Loan disbursement letter handling
  • RC + insurance + hypothecation tracking
  • Renewal reminders 60 / 30 / 7 days
  • Endorsement workflow

Used vehicle

  • Trade-in valuation matrix
  • Refurbishment job-card with cost
  • Resale margin per used unit
  • Title transfer and form handling

Customer life-cycle CRM

  • Anniversary, birthday, service-due reminders
  • Cohort conversion funnel
  • Referral and reward program
  • Repeat-buy intent capture

Statutory & financial

  • GST + e-invoice + e-way bill
  • TDS / TCS as applicable
  • Branch-wise + dealer-wise P&L
  • OEM scheme / target settlement
Outcome

What changes after we go live.

90days · first wins
  • VIN history visible across all branches
  • Bay schedule visible to customer at booking
  • Parts backorder communicated within 24 hours
  • OEM claim filed within 7 days of defect logged
  • Service-due reminder fires 30 / 7 days ahead
180days · lifecycle compounds
  • OEM warranty cash cycle compresses 30–45 days
  • Service-bay utilisation rises 8–15%
  • Repeat-service ratio rises through reminders
  • Used-vehicle margin visible per unit
  • Branch-wise P&L by day 7 of every month

Walk us through your service drive.

A 45-minute discovery call. We come prepared with the questions automobile operators actually live with — VIN history, OEM claim cycle, service-bay throughput.

Book a discovery call →